A leading eco-friendly accessories brand has launched a limited edition line of products to support Animals Asia.

Italian firm, Miomojo, is selling a specially-themed selection of bags, purses and pouches to raise funds for the international animal welfare organisation that campaigns to end bear bile farming and improve the lives of animals held in captivity.

Miomojo has supported Animals Asia since the company was founded in 2012 when an initial donation turned into a series of regular contributions by donating a percentage of every product they sold.

With their ethos of “you buy, we give”, Miomojo has made a real difference to the lives of hundreds of bears cared for by Animals Asia at its two rescue centres – in Vietnam and China.

Jill Robinson, founder and CEO of Animals Asia, explained more:

“Miomojo have made a massive difference to the welfare of over 100 bears at a bear farm in Nanning, China – which is the biggest single rescue we’ve ever undertaken. If it hadn’t been for supporters like Miomojo then we couldn’t have taken on such a huge project and no one else could have rescued these bears but us. Without our intervention they’d certainly have been slaughtered or destined for the circus or other bile farms.

“Miomojo’s donation funded essential construction work which provided a constant source of fresh water for the bears to drink and play in. The water supply also improved hygiene and sanitation on site as power hoses allowed the team to clean away years of filth from the bears’ living areas. Their contribution has been enormous and we are so very, very grateful. Bears love water and as we worked towards transforming their environment it made a world of difference to their health and happiness.”

Claudia Pievani, Miomojo founder said:

“I believe that companies have to contribute to make a better world. We at Miomojo have a big heart for animals and are very committed in doing our part to stop cruelty to animals anywhere in the world and help whenever and wherever we can. 

“We believe in giving a strong contribution to the animal world through cool and sustainable products well designed for everybody and every day life, giving back on every single product and supporting such causes through tangible projects.”

Miomojo is an international brand which sells funny, glamorous and functional bags and pouches with a specific mission: to design and produce beautiful and affordable cruelty-free accessories, with the commitment to support international causes in helping animals for every single item sold.

Miomojo’s products do not use leather, fur, angora, feathers, silk or any other animal-derived fabric, in line with their pledge to design beautiful, fashionable and functional products, protecting people, environment and the animals of our planet.

The new limited edition product line features pencil cases, make-up bags, cosmetic bags, wash bags, backpacks, tote bags and a weekend bag, and 20 per cent of the proceeds from sales will be donated to Animals Asia. The range is doubly significant for Miomojo as it is the first time the company will sell their products online, via their own website at http://store.miomojo.com/store/en and Amazon EU.

Since they began supporting Animals Asia in 2012, Miomojo have donated a total of US$44,782 to the organisation.

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