Vision and values

OUR VISION & MISSION

To end cruelty and restore respect for all animals throughout Asia. To end the farming of bears for bile in Vietnam, work with the Chinese authorities to protect bears and provide sanctuaries for the life-long care of rescued bears in China and Vietnam. We also work to end the suffering of wild animals in captivity, and ensure humane treatment of cats and dogs across Asia. 

OUR VALUES

• We act ethically, responsibly and fairly in all our dealings.
• The welfare of all animals is our first priority.
• We are responsible guardians of the animals under our care.
• We are committed to responsible stewardship of donor funds.
• We strive to find compassionate solutions that benefit people as well as animals.

WE FOCUS ON THESE 5 AMBITIOUS GOALS

	Drive a strategy leading to the closure of all bear farms.
	Help and rescue as many farmed bears as possible.
	End the use of wild animals for entertainment in zoos, aquariums and wildlife parks, and improve captive animal care.
	End the consumption of dogs and cats and build a common respect for both species.
	Enhance and develop the capacity of the local animal welfare community to end the needless suffering of animals throughout Asia.