Animals Asia’s No Voice No Choice campaign is bringing animal welfare awareness to thousands of Chinese students as part of a nationwide music tour.

The Fat Bird Music Tour kicked off in Yunan on May 13, when students from the Economic Administration College danced to seven bands before pledging never again to watch or condone animal performance.

Komi Wang, Animal Welfare Officer for Animals Asia said:

“What a truly great day. The bands were excellent, but most amazing was the reaction of the students to the animal welfare message. The vast majority had absolutely no understanding of the cruelty behind animal performance and almost 100% had seen animals being used in entertainment.

“The turn around was incredible to witness. The crowd – thousands of young people – pledged never again to watch animals perform for entertainment and to urge their family and friends to do the same.”

As the bands performed on stage, they were backed by a gigantic image of an Asian elephant, a symbol both of Yunan province’s incredible natural heritage, but also one of its greatest challenges.

The province is the only natural habitat in China for the Asian elephant, a species which suffers deeply for the entertainment industry.

Animals Asia founder and CEO, Jill Robinson MBE said:

“It’s been a real pleasure to work with music promoters Voice of Kunming to organise this tour. So many people are simply not aware of the cruelty inherent in animal performance and are mislead by those arguing that animals enjoy performing.

“Our message is unequivocal – they do not. Animals were not born to perform and their welfare suffers immeasurably by being forced to perform demeaning tricks which go against their basic natural instincts and behaviours.”

The tour will continue to five more universities before November and is estimated to bring the No Voice No Choice campaign to 10,000 young people.

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